When it comes to reaching your readers, less is more. When you are adding blocks and content to your site, ask yourself, "Does this help my reader find the thing they are looking for?"
What is the primary task you are trying to get them to do on your site? Is it being overshadowed by all the other things on the page? How can you reduce the amount of content on each page and make the message simple?
Just some food for thought on a Thursday afternoon.