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Writing for the Web

Card sorting: Defining related content categories

Linnea Williams profile pic Posted by Linnea Ann Williams on Friday, August 21, 2015 - 10:30am

Card sorting is a powerful, hands-on tool that we at Stanford Web Services use for helping content creators iron out either the information architecture of their site (meaning the big buckets of their...

Creating a web style guide: Cardinal at Work

Linnea Williams profile pic Posted by Linnea Ann Williams on Monday, January 19, 2015 - 5:02pm

How do you develop website content with the help of multiple content creators and ensure the results are written in a unified, consistent voice, tone and style? With a strong, in-site style guide for your editors.


Cardinal at Work: a supersite with one voice


Right...

Writing for the Web #6: Freeing your content from HTML tables used for layout

Linnea Williams profile pic Posted by Linnea Ann Williams on Wednesday, July 9, 2014 - 8:00am

A long while ago I wrote a post about working with Google Docs to prep and remove old formatting from content, which was serving me well, but I recently encountered a site that my old methods weren't helping. The site used table cells for creating layouts within content and...

Writing for the Web #5: Paragraphs

Linnea Williams profile pic Posted by Linnea Ann Williams on Friday, May 23, 2014 - 9:00am

This is the fifth post in my series on Writing for the Web. In this post, I'll talk about how to write a good paragraph for the web.


Paragraphs on the Web


Writing for the web is different than writing letters or books and journal articles. As I've...

Writing for the Web #4: Lists

Linnea Williams profile pic Posted by Linnea Ann Williams on Monday, February 3, 2014 - 8:07am

This is the fourth post in my series on Writing for the Web. In this post, I will outline some options for how to use lists online.


Making text scannable with lists


Human beings communicate by talking, which often leads to writing that is conversational or prose-...

Creating a sitemap for auditing your site

Caryl Westerberg Posted by Caryl J Westerberg on Thursday, December 12, 2013 - 9:18am

Suppose you're getting ready to migrate your website from Drupal 6 to 7, or maybe you just inherited a site. You'll want do an audit to learn what content is on the site and how it is structured.  When it comes time for a site audit, it’s good to start with a sitemap. ...

Writing for the Web #3: Composing a good block in Drupal

Linnea Williams profile pic Posted by Linnea Ann Williams on Friday, November 15, 2013 - 12:35pm

This is the third post in my series on Writing for the Web. In this post, I will outline some options for how to write a great, readable block.


Anatomy of a block


Drupal blocks are small, reusable chunks of information that can be added to the pages of your site....

Writing for the Web #2: Titles and Headings

Linnea Williams profile pic Posted by Linnea Ann Williams on Friday, October 4, 2013 - 9:17am

Titles and Headings are some of the most critical content on your website. They are content landmarks that readers use to navigate your page.


This blog post will give you some tips for how to write great page titles and headings so that users will quickly find what they...

Writing for the Web #1: Calls to Action

Linnea Williams profile pic Posted by Linnea Ann Williams on Tuesday, July 16, 2013 - 11:17am

Get people more engaged in your content! With this post, I'll outline two basic guidelines for writing good Calls to Action to lead users through your site.


What is a Call to Action?


A Call to Action is a snippet of text with a link, sometimes styled as a button...

Working with Content in Drupal: an introduction to design, accessibility, and SEO

Linnea Williams profile pic Posted by Linnea Ann Williams on Tuesday, May 28, 2013 - 2:56pm

About a month back now at Drupal Camp, I presented on best practices for formatting your content for the web in the context of Drupal. Highlights included: what well-structured content is, why we care about it and how to make it in Drupal, with special focus on the CKEditor WYSIWYG (what you see...

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