Card sorting is a powerful, hands-on tool that we at Stanford Web Services use for helping content creators iron out either the information architecture of their site (meaning the big buckets of their...
Card sorting is a powerful, hands-on tool that we at Stanford Web Services use for helping content creators iron out either the information architecture of their site (meaning the big buckets of their...
How do you develop website content with the help of multiple content creators and ensure the results are written in a unified, consistent voice, tone and style? With a strong, in-site style guide for your editors.
Right...
A long while ago I wrote a post about working with Google Docs to prep and remove old formatting from content, which was serving me well, but I recently encountered a site that my old methods weren't helping. The site used table cells for creating layouts within content and...
This is the fifth post in my series on Writing for the Web. In this post, I'll talk about how to write a good paragraph for the web.
Writing for the web is different than writing letters or books and journal articles. As I've...
This is the fourth post in my series on Writing for the Web. In this post, I will outline some options for how to use lists online.
Human beings communicate by talking, which often leads to writing that is conversational or prose-...
Suppose you're getting ready to migrate your website from Drupal 6 to 7, or maybe you just inherited a site. You'll want do an audit to learn what content is on the site and how it is structured. When it comes time for a site audit, it’s good to start with a sitemap. ...
This is the third post in my series on Writing for the Web. In this post, I will outline some options for how to write a great, readable block.
Drupal blocks are small, reusable chunks of information that can be added to the pages of your site....
Titles and Headings are some of the most critical content on your website. They are content landmarks that readers use to navigate your page.
This blog post will give you some tips for how to write great page titles and headings so that users will quickly find what they...
Get people more engaged in your content! With this post, I'll outline two basic guidelines for writing good Calls to Action to lead users through your site.
A Call to Action is a snippet of text with a link, sometimes styled as a button...
About a month back now at Drupal Camp, I presented on best practices for formatting your content for the web in the context of Drupal. Highlights included: what well-structured content is, why we care about it and how to make it in Drupal, with special focus on the CKEditor WYSIWYG (what you see...