content strategy

Card sorting: Defining related content categories

Linnea Ann Williams — Fri, 21 Aug 2015 17:30:03 +0000

Card sorting is a powerful, hands-on tool that we at Stanford Web Services use for helping content creators iron out either the information architecture of their site (meaning the big buckets of their navigation) or to develop categories for their content.

Recently, we used card sorting to develop a secondary sidebar navigation of "Related Content" that crossed the main navigation of a website, and these are my takeaways.

How to restrict content access

Cynthia Mijares — Tue, 14 Jan 2014 16:06:36 +0000

Need to restrict access to some content on your site? With the Content Access module, you can control viewing, editing, deleting permissions on your site by specific content types. Here's how to set it up.

Imagery 101: Choosing the RIGHT image for your webpage

Megan Erin Miller — Mon, 26 Aug 2013 16:17:28 +0000

In the last post in this new series on imagery, I reviewed things to consider when choosing a great image for your site. In this post, we'll look at what makes an image the right image, not just a great one.

Imagery 101: How to Choose Great Images

Megan Erin Miller — Mon, 05 Aug 2013 16:17:52 +0000

Choosing great images for your website can be tricky business. In this new series, I'll explain some things to consider when you're selecting and editing images for use on your website. Today, I'm going share some tips for choosing a great image.

Less is More

Megan Erin Miller — Fri, 15 Mar 2013 00:17:24 +0000

When it comes to reaching your readers, less is more. When you are adding blocks and content to your site, ask yourself, "Does this help my reader find the thing they are looking for?"

What is the primary task you are trying to get them to do on your site? Is it being overshadowed by all the other things on the page? How can you reduce the amount of content on each page and make the message simple?

Content Comes First

Megan Erin Miller — Tue, 18 Dec 2012 01:07:00 +0000

Often when we hear that little voice in the back of our minds, "Wouldn't it be great to have a new website?" what we're really thinking is, "Wouldn't it be great to have a new look for our website." While getting a fresh style or "skin" for your site is absolutely a valid reason to want a redesign of our website, in most cases what will really make the most difference for our site visitors is to rewrite, restructure, and rethink the content.