Get people more engaged in your content! With this post, I'll outline two basic guidelines for writing good Calls to Action to lead users through your site.
What is a Call to Action?
A Call to Action is a snippet of text with a link, sometimes styled as a button or with an arrow after it. Use Calls to Action when you want to get your readers to do something — whether it's to click through to another page, download a document, or even purchase something. A few basic academic examples might be: