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While Stanford Web Services can be seen as a service provider, often involved with custom projects and closely working with clients, one of our core offerings is also our Jumpstart product. With any product offering company, as adoption and usage of the products grow, more and more customers give feedback and express interest in the future direction of the product. Lately, our group has been contemplating increasing transparency in our product development roadmap, and to what extent.

Over the past three years, I have been the sole designer with Stanford Web Services. I like to think that I’ve levelled up the rest of the team to embody user experience best practices and approaches to everything we do, though the reality is that I’ve had to wear many hats: user experience designer, content strategist, visual designer, themer… As our team has grown, this role I’ve played has grown as well, and it’s given me a perspective on how different facets of design fit best for different types of projects.