Writing for the Web #1: Calls to Action
Get people more engaged in your content! With this post, I'll outline two basic guidelines for writing good Calls to Action to lead users through your site.
What is a Call to Action?
A Call to Action is a snippet of text with a link, sometimes styled as a button or with an arrow after it. Use Calls to Action when you want to get your readers to do something — whether it's to click through to another page, download a document, or even purchase something. A few basic academic examples might be:







